dot.x Representative is a brand and startup consultancy specialising in the sports sector. We work with early stage founders on brand identity, web design and build, photography, events and go to market strategy, bringing direct commercial experience to every engagement.
dot.x Representative is a brand and startup consultancy grounded in direct commercial experience across the sports sector. The practice offers advisory, brand identity, web design and build, photography and brand events to early stage founders, with a particular focus on golf and sports businesses.
The team behind dot.x has first-hand experience of taking a sports brand from concept to a commercially trading business. That experience informs every engagement and is evidenced in the work section below.
Matthew Lynas (Founder and Director) leads strategy, commercial operations and client development. Craig Leith (Co-Founder and Lead Consultant) leads creative, design and digital delivery. dot.x operates under Acqua Utilities Media Limited.
Our proof of work — Vintxge Golf ↗"The x is algebraic. It can be anything. That is how we think about what a startup can become."
dot.x
Vintxge Golf was co-founded in 2022 and built entirely in-house. Brand identity, e-commerce, product development, photography, supplier relationships, brand events and international distribution, all developed without external funding or agency support.
dot.x was founded to make that experience available to other early stage businesses. The advice is grounded in decisions that have actually been made, not theory.
Brand identity built from the ground up. Logo, visual identity, colour palette, typography, tone of voice, brand guidelines. The foundation from which everything else follows.
Websites designed and built to a professional standard. From single page sites to full e-commerce. Clean, fast, mobile optimised and built to perform.
Full brand identity with a built website. The most efficient route to launching properly. Limited availability.
Direct advisory for founders at any stage. Ideas reviewed, positioning sharpened and a clear path forward identified. Particularly relevant for businesses in the sports and golf sector.
A focused 60 minute session for those at an early stage or uncertain where to begin. The engagement, brief and right approach are identified and set out clearly. Credited in full against any subsequent project.
Online advertising campaigns planned, set up and managed across relevant platforms. Particularly effective when launched alongside a new brand or website to drive early traffic and awareness.
Supporting content production for brands requiring photography alongside other deliverables. Shot in-house to a good commercial standard, or facilitated through an established network of professional photographers where the brief requires a higher level of resource.
All prices in GBP. VAT not currently applicable. Bespoke projects scoped individually. Please get in touch to discuss your requirements.
A discussion covering your project, goals, budget and timeline. Straightforward and without obligation.
A clear proposal setting out the scope of work, cost and timeline. Transparent and fixed where possible.
The work is carried out with regular updates and clear milestones. Feedback is welcomed throughout.
A clean handover with all assets organised and delivered. Post-launch support is included in every engagement.
Vintxge Golf was co-founded in 2022 as a self-funded golf apparel brand. Brand identity, Shopify e-commerce, product development, photography, supplier partnerships and a content strategy that grew an international community were all built in-house without external funding or agency support.
The brand expanded into physical retail with pro shop placement at Deeside Golf Club, professional golfer sponsorship on the Farmfoods Tartan Pro Tour circuit, pop-up market activations and live brand events. The brand has shipped to over 10 countries with creator partnerships in the USA, New Zealand and beyond.
Visit vintxgegolf.com ↗Client Work
PGA professional Sam Kiloh required a premium, conversion focused website reflecting his coaching credentials. The brief covered brand positioning, visual identity, copywriting, responsive design, sponsor integration and GDPR compliance. Sponsors include Arccos Golf, Deeside Golf Club, GymCaddie and TRS. Built, tested and live within weeks of brief.
Visit samkiloh.com ↗Get in touch with details of your project or requirement and we will respond personally, usually the same day.
Received. We will be in touch personally, usually same day.
Last updated: January 2025
dot.x Representative operates under Acqua Utilities Media Ltd, United Kingdom. Contact: dot.xrepresent@outlook.com
When you submit an enquiry we collect your name, email, company details and message. No payment information. No tracking cookies.
Your details are used solely to respond to your enquiry. We never sell or share your data for marketing.
Submissions processed via Formspree (GDPR compliant), delivered to our inbox. No data stored on this site.
Under UK GDPR you have the right to access, correct or delete any data we hold. Email dot.xrepresent@outlook.com.
