DotX Representative is a brand and startup consultancy specialising in the sports sector. Working with early stage founders on brand identity, web design and build, photography, events and go to market strategy. Direct commercial experience at every stage.
DotX Representative is a brand and startup consultancy grounded in direct commercial experience across the sports sector. The practice works with early stage founders on advisory, brand identity, web design and build, photography and brand events, with a particular focus on golf and sports businesses.
The team behind DotX Representative has first-hand experience of taking a sports brand from concept to a commercially trading business. That experience informs every engagement.
Matthew Lynas (Founder and Director) leads strategy, commercial operations and client development. Craig Leith (Co-Founder and Lead Consultant) leads creative, design and digital delivery. The practice operates under Acqua Utilities Media Limited.
Vintxge Golf, our proof of work ↗"The x is algebraic. It can be anything. That is how we think about what a startup can become."
DotX Representative
Vintxge Golf was co-founded in 2022 and built entirely in-house. Brand identity, e-commerce, product development, photography, supplier relationships, brand events and international distribution, all without external funding or agency support.
The practice was founded to make that experience available to other early stage businesses. The advice is grounded in decisions that have actually been made.
Brand identity built from the ground up. Logo, visual identity, colour palette, typography, tone of voice, brand guidelines. The foundation from which everything else follows.
Websites designed and built to a professional standard. From single page sites to full e-commerce. Clean, fast, mobile optimised and built to perform.
Brand identity and website delivered together as a single engagement. A complete commercial presence, built and launched efficiently. Limited availability.
Direct advisory for founders at any stage. A focused initial session maps out the right approach, with follow-on support available as the business develops. Particularly relevant for sports and golf sector businesses.
Online advertising campaigns planned, set up and managed across relevant platforms. Particularly effective when launched alongside a new brand or website to drive early traffic and awareness.
Supporting content production for brands requiring photography alongside other deliverables. Shot in-house to a good commercial standard, or facilitated through an established network of professional photographers where the brief requires a higher level of resource.
All prices in GBP. VAT not currently applicable. Bespoke projects scoped individually. Please get in touch to discuss your requirements.
A discussion covering your project, goals, budget and timeline. Straightforward and without obligation.
A clear proposal setting out the scope of work, cost and timeline. Transparent and fixed where possible.
The work is carried out with regular updates and clear milestones. Feedback is welcomed throughout.
Assets organised, delivered and ready to use. Post-launch support is included as standard.
Vintxge Golf is a self-funded golf apparel brand built from scratch on Shopify. The full build covered brand identity, product pages, multi-currency checkout and supplier integrations. A private VX Members Club was developed as a gated tier for ambassadors and golf club representatives, with exclusive pricing and content.
Built entirely in-house, without agency support or external funding. Live and trading internationally from launch.
Visit vintxgegolf.com ↗A live brand activation delivered in collaboration with Babylon Club. The Vanity Friday pub golf night brought the VX community together with a themed course, prize drop and exclusive merchandise.
Brand consistent throughout and designed to generate organic content. The event put VX product directly into the hands of the community and created genuine brand engagement in a live setting.
Pro shop placement at Deeside Golf Club established VX product on the shop floor alongside recognised names in a professional golf environment. Stocked, merchandised and selling.
Pop-up market activations brought the brand directly to customers. Physical product, live brand presence and real conversation. Self-managed and commercially effective.
VX partnered with Gary Ward, an Irish professional golfer, during his first season on the Farmfoods Tartan Pro Tour circuit in Scotland. The partnership provided kit and brand support while giving VX credible exposure at professional tour level, a natural fit for a brand built around the game.
VX has also provided kit and sponsorship to local amateur golfers and club Pennant teams, supporting the game at grass roots level with genuine investment in the people who play it.
Farmfoods Tartan Pro Tour · Scotland
PGA professional Sam Kiloh required a website that reflected his coaching credentials and converted visitors into enquiries. The brief covered brand positioning, visual identity, copywriting, responsive design, sponsor integration and GDPR compliance. Concept to live within weeks.
Visit samkiloh.com ↗Send us details of your project or requirement and we will come back to you personally, usually the same day.
Received. We will be in touch personally, usually same day.
Last updated: January 2025
DotX Representative operates under Acqua Utilities Media Ltd, United Kingdom. Contact: dot.xrepresent@outlook.com
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